Digital Operations & AI Intern
BBetter · Hyderabad (On-site)
- Built a Next.js dashboard on the Meta Ads API (CPC, CPM, frequency, ROAS) with week-over-week aggregation to flag under- and over-performing campaigns.
- Designed an attribution dashboard joining Meta Ads and Shopify Admin APIs via UTM matching to reconcile reported performance against confirmed revenue weekly; extended it to ingest Google Ads data.
- Built n8n workflows that pull data from the Meta Ads API into Google Sheets, with the sheets connected to the dashboard as its live data source.
- Built a headless Next.js site consuming the WordPress REST API with Custom Post Types, decoupling content management from the codebase.
- Automated call-center analytics with Google Apps Script (clasp), computing agent-wise conversion rates and revenue in Google Sheets; resolved theme/integration issues across Shopify storefronts via Shopify CLI.